How to Utilize the Latest Tools for a More Engaging Event


The event industry is changing. As we move from the traditional conference setting to a more creative, engaging atmosphere, so must the tools we use to help create these experiences. One of the most exciting developments in recent years has been the rise of augmented reality (AR) and virtual reality (VR). In this article, I’ll look at how you can use AR and VR at your next event—from enhancing your audience’s experience to encouraging social digital engagement.

Use AR and VR experiences

Augmented reality (AR) and virtual reality (VR) are becoming more popular, and event planners can use these tools to enhance their events. AR is a technology that allows users to interact with digital content superimposed over the real world. There are many different forms of AR, such as smartphone apps that let you see how furniture would look in your living room or virtual tours of buildings before they’re built. VR uses video game technology to create an immersive experience where participants become absorbed in what’s happening on screen–it’s like being inside a video game! Both types of experiences can be used at events for all kinds of purposes: educational displays; interactive displays; entertaining experiences like theme parks or amusement parks

Create an interactive display

An interactive display is a visual representation of your brand, product, or service that can be used to engage your audience. Interactive displays are often used in trade shows and conferences for this reason: they’re eye-catching, fun to use, and help you get information out there quickly without requiring much time from attendees.

There are many different types of interactive displays that you can utilize at your next event–from touchscreen kiosks to 3D installations–but they all have one thing in common: they allow visitors to interact with them somehow (either by touching a screen or moving around). The best part is that there are no limits when it comes to what type of interaction might work; just think about how people would want to engage with something like yours!

Encourage and reward social media engagement

The best way to get your attendees talking about your event is by encouraging them. By using social media, you can encourage attendees and reward them for sharing their experiences at the event.

  • Use hashtags and keywords that are relevant to your industry, such as #conferences or #summit. Encourage attendees to use these hashtags in their posts so that they’re easily searchable on platforms like Twitter, Instagram, and Facebook (you can also use tools like Sprout Social).
  • Create contests around engagement: For example, if someone shares an image with you on Instagram using one of your event hashtags or mentions “I’m attending,” send them a coupon code for 20% off their next order from Eventbrite’s marketplace!

Creativity can be used to enhance events, like engaging your audience and encouraging social media use.

Creativity can be used to enhance events, like engaging your audience and encouraging social media use.

You want to engage the audience, but you don’t want to do something boring that would make them lose interest. You also want them to feel comfortable and open up about themselves so they can share their experiences with others. One way of doing this is by encouraging creativity through games or activities where people can express themselves creatively without feeling self-conscious or judged


We hope this article has given you some ideas on how to engage your audience at events. We also encourage you to be creative with the tools available to you and your team, as they can be used in many different ways. If you’re looking for more inspiration or advice on how to make your event stand out from the crowd then please feel free to contact us today!

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